The Mavis Bank Factory was built in 1923, when Victor C. Munn, an English planter and processor, established what would become a family business for generations. But the origin of Mountain Coffee dates further back to the early 18th century when, in 1728, the British Governor in Jamaica brought a few precious Arabic coffee seedlings from Hispanola. This gave birth to coffee cultivation on the island, but its subsequent extraordinary growth could be attributed to the diligence of Haitian coffee growers, who fled their island during its' 1970 revolution, and the enterprise of newly freed Jamaican slaves who retreated to the mountains to start new lives.

To those who settled in the area, the coffee berry grown in the Blue Mountains was unlike any other. Flavored by the ultimate combination of the ideal altitude, mineral rich soil, gentle cloud cover, mountain shade and ample sunlight, the Blue Mountain berry takes longer to mature. This, many argue, is what makes its' signature character to develop. Today, JABLUM maintains its rank as the world's most sought-after coffee. It is wonderfully exotic, a well-balanced medley of fleeting richness, sweetness and tempered acidity. But it is the lingering experience, the haunting aftertaste that still defies description. JABLUM's coffee experience, after all, has been cradled in well-guarded tradition for generations.